New Store Identity
Cheaters opened as a specialty store for high quality, hard-to find Readers. The brand needed to convey the concept of “readers” while integrating the brand name Cheaters.
To create the identity I played with the concept of the product benefit, by focusing and blurring the imagery behind the sleek “cheaters”
product photography. The 2-color palette was created to keep costs down but effectively create a rich field of color against clean black and white product photography.
- Art Direction
- Branding
- Project Management