Product Carton
Product Brochure/Folder plus tabbed inserts
I designed the six page saddle-stitched brochure with a full pocket for tabbed inserts, to tell the complex story of the how the stent, polymer and drug combine to achieve best-in-class performance, and results for a drug-coated coronary stent system. The tabbed inserts contained more in-depth information, and current data releases. The insert format allowed the data to be updated without the cost of reprinting the brochure.
Product Carton
I designed Endeavor Resolute carton using brand-compliant color and spirograph, combined with dynamic product photography to create a memorable and compelling product carton. The product was shot with an aggressive, down the barrel stance combined with an abstract spectral background to give it depth.
- Art Direction
- Branding
- Illustration
- Project Management