The In.Pact Falcon drug eluting balloon needed branding that featured the product and it’s benefits in one compelling image. The cover image introduces the concept of drug elution, and the interior describes the features and process using, 3D graphics to clarify how antirestenotic therapy is delivered. The illustrated timeline tells ta complex and concise story of how the drug is released. I created the bold “How, Why and Where” headers and copy to help the reader quickly understand the features and benefits of the product.
I also designed the template for a PowerPoint describing the drug eluting process.
- Art Direction
- Branding
- Illustration
- Project Management