Patient Card and eblast
I developed the brand look and feel for the clinical trial recruitment campaign. Renal denervation is a new therapy for treating resistant hypertension that offers hope for patients resistant to drug therapy. The campaign focused on informing people about the therapy and describing the parameters and procedure. The materials helped recruit patients for the renal denervation therapy trial; a key for FDA approval.
The eblast went out first, followed by the brochure answering key questions about the therapy. The graphics highlighted the area of treatment and the targeted blood pressure range (140-160). The patient card describes the step-by-step procedure for patient information and reassurance.
- Art Direction
- Branding
- Illustration
- Project Management