Resume | mcclellandesignstudio

EXPERIENCE
Principal | MCCLELLAN DESIGN STUDIO
Experience in brand development large and small; medical device industry marketing, global product launches, publishing and small business development. I believe in collaboration, and responsive design development.
Create and produce identity/branding, including; logo development, print materials, web banners, video, packaging, signage, and display Publishing, including project management, design and production of books and magazines

Art Director/Senior Designer | MEDTRONIC, Inc | 13 years
Developed branding
Art directed people and projects, including digital media, photography, design, illustration, video, 3D imagery
Executed launch materials, including packaging, brochures, posters, sales materials, booth graphics, direct mail, video, web banners
Big Save: I alerted the team launching a new stent that identity was behind schedule given the carton graphics deadline of four months lead time prior to launch. I fast-tracked branding efforts, art directed photography, created a masterbrand-compliant identity and the produced carton and label artwork to hit the deadline, while meeting the demands of multiple stakeholders.

Senior Designer/Design Manager | HOUGHTON MIFFLIN, INC. | 4 Years
Designed textbook cover, grid systems, front and back matter, teacher editions, packaging
Art directed designers, illustrators, photographers, color correction film house
Managed schedules, designers, color corrections
Big Save: Midway through the already fast-paced production of a literature series, the schedule was compressed by half. We doubled the teams, and the workloads for the managers. As a manager I developed weekly schedules and reviews that kept the design team on target, and hit the compressed deadline. The Language of Literature series won an award.

Senior Designer | MAGINNIS Ad agency | 3 Years
Designed and art-directed brochures, posters, corporate identity, advertising, multimedia sales, and training materials Big Save: I concepted, created and produced a direct mail piece for a major medical meeting in three weeks time, including a custom package and marble paperweight, and presentation brochure.

Graphic Designer | NEW YORK PUBLIC LIBRARY | 2 Years
Designed, produced, and project managed annual reports, books, special exhibition signage, banners, posters, and brochures