Promotional Mailer for AACC meeting
I developed the theme “A Monument To….” and paired products with an iconic Washington monument relevant to the theme on each spread of the brochure, to showcase Abbott’s key diagnostic products at the AACC meeting in Washington, DC. The panoramic photography was emphasized by the extremely horizontal format of the brochure and box, designed to hold the commemorative marble paperweight.
- Art Direction
- Branding
- Illustration
- Project Management
- Writing