Integrity Coronary Stent

Integrity Coronary Stent Product Launch

I conceptualized and created the branding for the launch of Medtronic’s most cutting-edge product. The goal was to create an image that emphasized the sinuous shape and flexibility of the stent’s revolutionary single-wire design. The photographer and I created the product image’s signature “s” shape, to emphasize flexiblity, combined with subtle background pattern that created consistency with earlier stent brands. The emergence of the product image from the molten waves emphasizes the product’s unique, welded pattern, which creates the most deliverable stent on the market; a key feature for cardiologists.

• Art Direction
• Branding
• Illustration
• Packaging
• Project Management