One item in the product line: Greeting Cards with seed packets
I took my cue for the design of a line of paper goods from the client’s mission statement: “creating environmentally responsible goods that capture the astonishing beauty and diversity of nature.” I researched, selected, and hand tinted botanical line engravings to use on the cards, notepads, journals, and other paper goods, which had to be produced in time for the largest paper goods trade show of the year. After art-directing product photography, I designed and produced the company’s annual catalog. To meet the client’s eight-week deadline for both the products and the catalog, I assessed the workload, drafted a production schedule, and lined up appropriate vendors. All materials were delivered to the show on time.
- Art Direction
- Branding
- Illustration
- Project Management
- Writing